Automated Cold Outreach
"The only advantage I want is ... a starving crowd!"
— Gary Halbert
Even though it's a well-known fact that marketing works best when you reach out to prospects at the peak of their pain, most marketers still take a spray-and-pray approach. When it comes to cold email outreach, they simply build a list of random people at a company and blast out copy‑pasted scripts without considering whether the timing is right or not.
Think about it: if you had internet access and an infinite number of people working for your marketing team with an unlimited budget, how would you do cold outreach? A good answer could be:
"Have them monitor all the press releases, data platforms, business news, social media, and every possible source to spot anyone signaling they might need my services."
In other words, reach out to the starving person when they say they need food. That's the goal. Let's see how we can use AI to solve this in any market.
4 Simple Steps
Here are 4 simple steps if we break down the original idea:
- Have an AI eye on the internet to see who publicly gives away cues about needing your services
- Extract more information about the prospect for further context/verification
- Get the prospect's contact details (email, social media, etc.)
- Reach out with a personalized script tailored to the prospect's needs